India represents one of the world's largest whisky markets .Scotch whisky market in India is growing at a fast rate of around 40% per annum. Malt whisky is a growing category in India, the total whisky market is around 70 - 75 million cases, of which imported whiskies account for around 300,000 cases per annum, and is growing at  35 - 40 per cent in India.

Alcoholic drinks are expected to post a strong performance in the forecast period, riding on changing demographics, higher disposable incomes, increased social acceptance of drinking liquor and regulatory changes. With a number of international players slated to launch their brands in the Indian market, category investment, product availability and promotions are bound to increase, which will provide a wider range of choices for Indian consumers.

 

Moreover, current low per capita consumption in India is expected to provide room for growth in the forecast period. Indians are prodigious whisky drinkers, downing 570-million liters in 2004, 40% more than the second largest consumers the United States, and the total is set to grow.

 

Beer sales in India are forecast to grow at a compound annual growth rate of 17.2% to 2011. So, with the Indian beer industry seeing steady growth during the last decade, due to strong economic growth resulting in high disposable incomes, an increase in beer sales in the next two or three years is expected. With India offering huge potential for growth and further deregulation expected in retail sales and duties, international players are keen on entering beer in India.

 

So, with the Indian beer industry seeing steady growth during the last decade, due to strong economic growth resulting in high disposable incomes, an increase in beer sales in the next two or three years is expected.

 

Our services

> Joint Venture between parent manufacturer / Brand with Indian counterpart for production,       

> Bottled in origin Brand - launch marketing and distribution

> Import of bulk scotch

> Blending technology transfer

> Setup of Distillery / Brewery